Brigade Group Buys ₹441 Crore Land In Velachery, Expands In Chennai's Hot Property Market
Brigade Enterprises, one of India's top real estate companies, has made a big move in Chennai by buying a 5.41-acre land parcel in Velachery for ₹441.7 crore. The company plans to build a premium housing project on this site, which is in one of the city's fastest-growing areas. With a development potential of 8 lakh square feet and an estimated value of ₹1,600 crore, this project is expected to attract both homebuyers and investors.
This deal is part of Brigade's plan to grow its presence in Chennai. After years of steady growth in Bengaluru, Chennai is now the company's second biggest market. Brigade's leaders say they are focusing on key locations across the city where housing demand is strong.
Velachery is well-connected to other parts of Chennai, including the IT corridor on OMR and the Central Business District. It has everything a family needs—good schools, hospitals, shopping malls, and entertainment. It's also close to job hubs, making it easier for people working in tech or finance to live nearby.
This area has a lot in common with places like Pallavaram and the Pallavaram-Thuraipakkam Road, where modern projects like Prestige Pallavaram Gardens are becoming popular. These locations offer better living spaces, improving infrastructure, and easy access to both OMR and GST Road.
Brigade isn't stopping with Velachery. Over the past year, the company has launched several projects in Chennai and plans to invest ₹8,000 crore by 2030. Their goal is to develop over 15 million square feet of real estate in the city.
Some of their recent projects include:
- Altius: A luxury apartment tower on OMR, which is the tallest residential building in Chennai today.
- Morgan Heights: A project near the IT corridor with 2BHK homes starting just above ₹1 crore.
- Mount Road Project: Another upcoming premium development on a 5.5-acre plot.
These projects show how fast the demand for homes in Chennai is rising, especially in areas with strong infrastructure and connectivity.
Chennai's residential market is seeing real growth. According to data, home sales rose by 10% in the first quarter of 2025, with over 4,450 homes sold. The average home price also went up 7% compared to last year, now standing at around ₹4,845 per square foot.
Experts say that buyers are looking for homes in well-developed areas where they can live comfortably and still reach their workplaces easily. Developers like Brigade, Casagrand, and Prestige are responding by launching high-quality housing in these prime spots.
If you're thinking about buying a home in Chennai, this is a good time to act. Areas like Velachery, OMR, and South Chennai are growing fast. Projects like Prestige Pallavaram Gardens in Pallavaram are also drawing attention because they offer modern living with good road and metro access.
As top developers continue to invest in Chennai, buyers have more choices—whether you're looking for luxury, mid-range, or starter homes.
Brigade's new land deal in Velachery shows that big real estate companies see huge potential in Chennai. With plans worth thousands of crores already underway, the city is quickly becoming a top real estate destination in South India. And for homebuyers, especially in growing areas like Pallavaram-Thuraipakkam Road, the future looks promising.
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